Coachella Valley Canna Week

The Coachella Valley Cannabis Alliance Network, together with Beard Bros Travel, and Cannabis Travel Authority are pleased to present:

Coachella Valley Canna-Week: A Three-Day Celebration of Cannabis Culture, Craft, and Tourism

Coachella Valley Canna-Week, a premier celebration of cannabis culture, craft, and modern-day cannabis experiences, will take place from March 13-15, 2025, throughout the Coachella Valley, bringing together industry leaders, local businesses, and the community for three days of immersive experiences.

Designed to welcome everyone—from the canna-curious to cannabis connoisseurs—Canna-Week spotlights the region’s thriving cannabis scene with engaging events, industry insights, and interactive experiences. Attendees can explore cannabis tourism firsthand, discovering locally crafted products, innovative consumption spaces, and immersive effect pairings.

Event Highlights Include:

• Let’s Talk Cannabis Tourism - Industry Recognition Kickoff B2B Event- Thursday, March 13^th from 5pm to 7pm – Mizell Center, Palm Springs.  

Featuring presentations from industry leaders on the integral role of the Coachella Valley cannabis industry and tourism products across all nine cities. Speakers include Mayor Scott Mattis, City of DHS; Sean Smith, Director of Economic Development for Visit Greater Palm Springs; Brian Applegarth, founder of Cannabis Travel Association International; as well others. Food / Cash Bar / Raffles – Sponsorships available – contact Scott Rusczyk.

• Coachella Valley Canna-Week Kickoff Party - Thursday, March 13^th from 7:30pm to 10:00pm – 420 Bank Lounge, Palm Springs

Come join us for the Party! Pabst Canna Beverage Bar

• Safe Cannabis Consumption by Holistic Caring & The Green Nurse -Friday, March 14^th from 9:30am to 11:00am – Mizell Center, Palm Springs

An educational session for the canna-curious aging demographic, wellness and medical consumers with RN's Elisabeth Mack and Sherri Mack. Light Refreshments.

• Ask the Green Nurse by Holistic Caring & The Green Nurse - Saturday, March 15^th from 9:30am to 11:00am – Mizell Center, Palm Springs

An educational session for the canna-curious aging demographic, wellness and medical consumers with RN's Elisabeth Mack and Sherri Mack. Light Refreshments

• Closing Party – 420 Sesh with the Beard Bros & The Ganja Traveler- Saturday, March 15^th4:00pm to 7:00pm – 420 Double Eye Lounge & Dispensary, Cathedral City

Closing Lounge Party Sesh w/ the Beard Bros at Double Eye Cannabis Lounge. An end of Canna-Week celebration, a gathering of local cannabis industry leaders, brands, and craft producers in the Coachella Valley. Light Refreshments & Smash Burgers (First Come First Served.

• Gamified Lounge Crawl Challenge & Effect Pairings – Visit Coachella Valley’s top cannabis lounges, including 420 Bank, Red Falcon Lounge, Holland Pharms, and Double Eye, and pair cannabis with memorable Coachella Valley experiences.

Coachella Valley Canna-Week is co-produced by the Coachella Valley Cannabis Alliance Network, Beard Bros Travel, and Cannabis Travel Authority, with support from sponsors including Jeeter, Red Falcon Lounge, Pabst & St.Ides, Kreem, Trio, Double Eye Dispensary & Lounge, 420 Bank, College of the Desert, Visit Greater Palm Springs, KGay, City of Desert Hot Springs, and more.

All events are free and open to guests 21+. Join the celebration and experience the intersection of cannabis, tourism, and culture in the Coachella Valley.  

Further details can be found at www.coachellavalleycan.org